Pam Allison is a product management and business strategy professional who thrives on understanding consumer behavior and content consumption to collaborate with and lead teams to develop and build innovative digital media products, services and strategies, monetize content and expand marketing reach. Pam has occupied key roles at the National Hot Rod Association (NHRA), DtecNet, Movielink, Disney, and DIRECTV. Her consulting clients have included NHRA, Esri, a GIS software platform and location-aware data company, Disney, USC, and others. She is launched a startup called MeowWoofChirp, which was a social network for pets.
Her diverse experience has been centered on creating strategies and tactics that deliver winning consumer solutions. Pam’s strong acumen in developing business opportunities – especially those that involve disruptive or enabling technologies – has enabled her to help clients and companies develop effective “digital age” strategies and products for a rapidly changing market ecosystem that fulfill customer needs. Her ability to work with clients from concept generation to prototype development to pilot testing and then to final product has made her a much sought-after consultant.
At the National Hot Rod Association Pam created the vision and managed the development of the new NHRA.com. Her role included managing the internal team and an external web agency to design the site, do the software development using a Drupal CMS and agile software development, migrate content from the old site to the new one, and much more. At the start of the project, she worked with the company’s stakeholders to gather all of the site’s requirements. The site launched on time and in budget. Once the site launched, she managed the day-to-day operations and site upgrades. Pam also managed the company’s OTT SVOD streaming service, NHRA All Access, where she helped grow revenue and increase efficiencies through collaboration with marketing, production, IT, and others. Another key aspect of her role was to manage and maintain a product roadmap, which included mobile strategy for NHRA events, mobile games, virtual reality experiences, and new features for NHRA.com that improved the customer experience.
At DtecNet, Pam managed the business intelligence division and writes reports based on piracy data to identify marketing and distribution strategies for content. At DIRECTV, Pam managed the business strategy and development of multiplatform, interactive media service products for Internet and mobile devices that increased customer access to content. While at Disney’s New Technology Strategy Group, Pam developed digital media strategies and business models for Disney’s content from a company-wide perspective; she developed strategies for new content opportunities, including partnerships, and collaborated with internal business units to help align the company’s objectives. As Product Manager at Movielink, her strong business skills, product management, and technical background enabled her to develop key product requirements for the company’s online video service.
In May 2009, Pam authored a vital research report Online Video Strategies for TV Content Providers – Reflections and Recommendations for technology research and strategic marketing firm The Diffusion Group; this report provided an overview of the online TV programming space, including a tactical analysis of the major broadcast and cable TV networks, and offered strategic recommendations as to how TV content creators should best approach online video. She is rapidly becoming a respected authority on which new digital video distribution platforms stand the greatest chance for success, both from a business and a technology standpoint.
Pam Allison holds a BA in Management Engineering from Claremont McKenna College, a BS in Mechanical Engineering from Columbia University, and an MBA and a MS in Computer Science from UCLA.