Competitive Intelligence

Knowing who your competitors are and the industry landscape is a key to your success.  We can help you do that.  We can help you identify what others are doing in your space and what products and services you need to know about.   The information we can track for you includes:

  • Features of competitor products and services
  • Pricing/Revenue models
  • Partners of competitors
  • Types of customers (if available)
  • Industry/market trends

Concept Development

Figuring out what your future product, service, marketing, or brand might look like is hard.  We know you want to take advantage of innovative technologies and the future of media while also listening to your customers, sales team, and other stakeholders.  Or you know you need to adapt your product or service to the changing marketing place but you don’t know where you start.  We can help you explore new value propositions while keeping in mind what your customer wants and the direction of your industry.

Our tools include:

  • Development of consumer use case scenarios
  • Value Chain analysis
  • Channel identification
  • Collaborative brainstorming

Product Specifications and Roadmap

It’s important to know what your product is going to look like and the steps it’s going to take to get you there.  We can help you do that.  By taking input from your customers, sales, engineering, marketing, and business development, we can help you define your product and prioritize feature development.  Our services include:

  • Product requirements document
  • User interface wireframes
  • Product strategy
  • Product roadmap
  • Project management of product or service implementation

Want to build a pilot or prototype of the product?  We can help you do that too by working with our established partners.  These prototypes can validate your business idea and allows for a comprehensive understanding of the challenges and opportunities before launch.  With our partners, we can:

  • Build a prototype
  • Execute a pilot program combined with consumer research and feedback
  • Project manage the process

Marketing Strategy

Clearly telling your story with marketing is critical.  Potential customers need to quickly and easily understand what you do and what problems you are going to solve for them. Busy executives do not want to spend a lot of time figuring it out.  Rather, they do have problems that they want solved and they want to know if you can do it for them.  We can help you get that message across.  This includes:

  • Marketing message refinement
  • Demo development
  • Presentation development
  • Email messaging
  • Social media strategy

Business Plans and Strategic Planning

In the current fast-paced marketplace with finicky, demanding consumers and quickly changing technology, it is important to have a strategy and plan to know where you are going and how you are getting there.  Business plans can change as the market changes, but it’s important to have a path to follow to ensure that you are­­ focused and that everyone in your organization or team is on the same page as to your end goals and the path that you will take.

We can help you do that.  We can help you leverage technology, consumer preferences, and opportunity to create a plan that will increase your revenue in the future and build a successful company and brand.

Our services include:

  • Business Modeling and analysis
  • Business plan development
  • Partnership and Strategic Alliance development
  • Long and short term Roadmaps