Beer and football have more in common than just drafts, especially at Super Bowl party time. And whether Green Bay or Pittsburgh wins the NFL’s Super Bowl XLV, we already know which city’s fans are less about six-pack abs than six packs of beer, thanks to Esri’s 2010 Consumer Spending database. Combined with the company’s powerful mapping technologies, we can visually analyze the data in just a few clicks and quickly learn the winners of the year’s Beer-Buying Bowl.
So what does our deep drink of data show? When it comes to beer, residents in Green Bay’s Designated Market Area outpour Pittsburgh in nearly every way, on a per-household basis, and both for in-home and out-of-home purchases. Pittsburgh, with nearly 2.5 times as many residents, buys more beer total, but on a per household basis, Green Bay’s thirsty Cheeseheads pack it in across every category:
|Beer and Ale, Home Purchases per Household||$144.91||$133.58|
|Beer, Full-Service Restaurants per Household||$82.47||$76.97|
|Beer, Fast-Food Restaurants per Household||$18.29||$17.64|
Neither town can claim the national beer-buying championship, however. Despite the nearby Napa Valley wine region, for instance, California’s Bay Area DMA (which includes San Francisco and Oakland) spends more on beer for in-home consumption than any other football town, some $236.49 per household. Some cynics might suggest that beer-buying bonanza has been fueled by the hometown teams’ flat performance in recent years, but it’s also been helped along by the region’s higher cost of living, and of drinking.
By contrast, while New Orleans has a reputation for letting les bon temps roulez in support of its beloved Saints, the DMA’s residents spend about half as much as those thirsty Bay Area folks, at just $122.51 per year for in-home beer consumption per household, Esri’s data analysis shows.
Bay Area residents also spend more in restaurants on beer than any other city, at $156.36 per household. That’s more than five times the average in Detroit, whose team’s less-than-leonine record in recent years might have left fans crying in their beers at the corner bar, but only at a kitten-sized rate of just $29.39 per household.
Want to learn more, whether about American beer-buying habits or any of hundreds of other products and services that consumers purchase every year? Consult Esri’s 2010 Consumer Spending database, which identifies hundreds of items in categories such as Apparel, Financial, Food & Beverage, Entertainment & Recreation, and Household Goods & Services. You can use this database to:
- Learn what products consumers want, and compare regional differences;
- Compare your customers’ spending patterns to broader consumer trends;
- Identify profitable customer types by their spending habits;
- Tailor promotions to fit consumer demand.
To learn more about how Esri can help build your business, visit http://www.esri.com/data/esri_data/consumer-spending.html.